Founder and CEO of LEXIA Insights Solutions, a company with offices in Mexico City, Bogota and Washington DC.

 

Since 1995, he has headed a multidisciplinary group of communicators, marketers’ anthropologists, psychologists and political scientists, who have conducted multiple projects, which have required marketing, branding and communication solutions.

 

During his 20 years as head of this consultant and research team, he has directed multiple national and international communication and qualitative research projects for presidential campaigns, brand building, advertising evaluation, business niche identification and the media content development.

 

Doctor of Information Sciences from the Universidad Complutense de Madrid in the program Theory of Communication and Social Research Methods. His thesis, ‘Opiniones de los jóvenes mexicanos sobre la modernización salinista’ was the unanimous recipient of the summa cum laude distinction. Degree received on 11 September of 1996.

 

Bachelor’s Degree in Communication from the Universidad Iberoamericana.Professor at a Masters and graduate level in the UIA, ITESM, CADEC, UP, Fundación para el Desarrollo Empresarial de El Salvador and ITAM.

He has been a speaker in national and international conferences on research and marketing in Chambers of Commerce and Industry, as well as workshops with Senior Management.

 

Author of the book Comunicación política y Democracia. Editorial Cal y Arena; Collaborator in Animal Político, and commentator on radio and TV programs, where he is recurrently invited to share insights on what consumers, citizens, and television audiences want and feel.

 

His article, “La contribución de la investigación cualitativa en la campaña presidencial de Vicente Fox”, presented in the ESOMAR International Congress, is a classic for those who study public opinion and election campaigns